Golden Owl Photo
Photography studio · Business
A bilingual studio site rebuilt for findability and booking flow — fast, multilingual, and maintained as a living system rather than a launched-and-left brochure.
Full case study — soon
Work
Systems in operation.
Case studies are being written up properly — the short versions are below. Every one of these is a site we still operate today.
100 Mile Arts
Community arts organization · Mission
An arts network with more programming than its old site could hold. Rebuilt around events and programs people can actually find — with the publishing workflow operated behind the scenes.
Full case study — soon
Arctic Reach
Institutional NGO presence · Mission
An institutional web presence for Arctic and circumpolar work — credibility infrastructure built to read at the scale of the mandate, kept current as the work moves.
Full case study — soon
About
Doctor, not vendor.
Studio Signal exists because the standard agency model is backwards. You tell the vendor what you want; the vendor builds it; everyone hopes it was the right thing. Nobody measured anything first, and nobody sticks around to see if it worked.
We run it the other way. Diagnosis first — the free site diagnostic. Then we build exactly what the diagnosis calls for, and stay on to operate it, because a website is infrastructure and infrastructure needs an operator.
I've run a nonprofit (Arctic Youth Network, circumpolar, eight countries), led a full media program, and sat on both sides of grant conversations. Most web agencies don't know what any of that means. Studio Signal does because that background is where it came from.
Principles
- Diagnosis before design
- One system, not a service menu
- Honest findings, even when they're free
- Built, then operated — never abandoned